Heather Wells, Designer and Creator of LOVEthirteen, the addictively collectible, luxury crystal jewelry brand, is no stranger to resilience. “LOVEthirteen was founded on the principle of positive transformation,” says Wells. “I’ve learned through my own personal experiences how times of adversity allow people to really lean into the offerings of healing, health, and prosperity that LOVEthirteen can provide.”
Through the tumult of the past year, the brand itself has leaned into its role as the glamorous woman’s ‘Emotional Support Jewelry’. “We love being part of the celebrations in life,” says Wells. “Weddings, births, birthdays, milestones – that’s the fun stuff. We feel incredibly fortunate that our clients entrust us to lift and support them not only in joyous times, but through seasons of change and growth, too.” And Wells is familiar with change and growth. “In 2019 I was in 80 different cities for large-scale events. I had the privilege of connecting with thousands of people in person. And then…” Wells doesn’t elaborate, but she doesn’t need to; we all know the “and then”.
So how did Wells handle the transition from event-based road warrior to shelter-in-place? “A brand-new beautiful webpage,” Wells quips, “not a light-worker’s specialty.” But LOVEthirteen’s pivot has paid off. “Our new online shop allows us to reach people in an entirely new way,” Wells says. “When people connect with our crystals from the comfort of their own space, receiving the miracles and offerings of LOVEthirteen becomes a completely organic experience.” And that experience has been embraced by LOVEthirteen’s legions of fans. “I adore our virtual events,” Wells says. “They enable us to reach and support others in a way that wasn’t possible when I was traveling four days a week. Plus, they’re fun!” So, what’s next for LOVEthirteen? “Same as always,” Wells smiles: “Spread love.”